Connect with Faisal Velani on LinkedIn:

linkedin.com/in/faisal-velani

For more information visit his website:

velaniconsulting.com/gie

velaniconsulting.com/blog/

velaniconsulting.com/videos/

Connect with Russ Johns on LinkedIn:

linkedin.com/in/nextstepnext

For more information visit his websites:

russjohns.com/

thepiratesyndicate.com/

nextstepnext.com/

Russ Johns 0:03
Welcome to the #piratebroadcast, where we interview #interestingpeople doing #interestingthings where you can expand your connections, your community. #Kindnessiscool and #smilesarefree. Let's get this party started.

It's already been a busy morning and we're here on the #piratebroadcast. having a great time. If you're just joining us, thank you so much, I appreciate you and comment in the slot below or wherever you're located. You're coming from YouTube, Facebook, LinkedIn, Periscope, wherever you happen to be arriving from, let us know. Also, if you're new to #thepiratecommunity, just connect with other people in the feed. Let them know that you're here. you're open to connections and make money. have friends, because #kindnessiscool. We just want to continue to pursue a little bit of happiness today. Today we have another interesting guest doing #interestingthings. I am excited is from Houston. Welcome to the party. Welcome to being a pirate.

Faisal Velani 1:22
Well, thank you,

Russ Johns 1:23
How are you doing man.

Faisal Velani 1:25
I'm great. I'm great. Thank you so much for having me here. I want to take this opportunity to congratulate you when I first found out about your podcast and #thepiratecommunity. I had no idea how massive it was. What you've been able to accomplish here, it's been truly amazing because LinkedIn is no easy platform. So congratulations to you from my side for getting to this particular point.

Russ Johns 1:46
Well, thank you, we have over 200 episodes here and one of the things that is I think part of what you're talking about on a lot of scale is just being out there being consistent in your growth in obey and excellence. Let's dive into that a little bit. How did you? I mean, you weren't always doing this.

Faisal Velani 2:12
No

Russ Johns 2:12
backstory and kind of a journey that you went through and talk to us about how you got to where you are today in what you're doing with it.

Faisal Velani 2:21
Absolutely. I like to call myself the creative child in the family, the creative sheep. Growing up, I am the middle child. I have an older brother and I have a younger sister, and my older brother is not even a year older than me. He's may 26. I may 14, back to back. My parents wanted a son, they wanted a daughter and I kind of came in and broke that that middle chain for them. They decided to wait a little bit. They don't want a third son. My sister came four years later.

My brother was is even till this day. He's a superstar of the family, right? He's the studious kind. He is he's street smart. He's book smart. He is actually Everything that my parents wanted it to be. And I am the creative child of the family. If you know anything about immigrant parents when they come here, the biggest focus is education. Right and secular education, you better be good at math, science, something that's going to get you a great degree.

Russ Johns 3:16
Yeah.

Faisal Velani 3:17
Long story short, I finally somehow someway got through high school, graduated college with with some good grades. I went straight into banking. That's because that's what everybody did. who wasn't

Russ Johns 3:29
in that environment. Yeah.

Faisal Velani 3:31
Yeah. And my parents were super happy. I went on board as a personal banker. Within a year, I became a branch manager on my way to becoming a district manager. I mean, in turn or professionally, the success was there. But internally, just something didn't sit right with me personally and professionally. I'll tell you professionally, it was because I couldn't understand why this massive organization was so complex and so on. Agile The gap between C suite executives to frontline employees was so massive that it always used to bug me. Then we were inundated with meetings all the time between our branch managers, we have the saying that we have so many meetings that we have no time for execution. Then the very next day, we have a meeting on what we met about yesterday.

I could not grasp it. I couldn't understand why so much complexity. I'm a very simple person at heart. Then, personally, I just, I didn't feel right. I don't know what it was at that point in time. I didn't recognize it. But I didn't. I didn't feel right about what it is that I was doing. I left that organization, after a couple years, went into business for myself, created a bunch of different stores a bunch of different retail environments, service industries, and I was successful at every single one of them sold all of them. Now professionally, I felt great because I was creating the organization and I was leading the charge but personally, I Still something felt wrong.

In the middle of that process, a ton of people and a ton of contacts and a ton of acquaintances started reaching out to me because they saw the success and they're like, Hey, we need you to kind of come into our organization and see what's going wrong, because we've kind of hit a plateau, we can't seem to grow. I started helping them out randomly, and there was always a pattern. That pattern was a lack of clarity, lack of clarity on purpose, and a lack of clarity, on core values, and a lack of clarity on goals is always the same thing. Some guys somewhere somehow figured out a niche or a product jumped into it, made a ton of money, and then now cannot scale up right hit that plateau is like, I don't know what to do anymore.

Russ Johns 5:41
Yeah.

Faisal Velani 5:42
As soon as we were able to to implement clarity, that plateau broke completely. That growth went from linear to exponential. It just shot up because now every day they showed up with a purpose, and they knew exactly what they had to do.

Russ Johns 5:58
Yeah

Faisal Velani 5:59
I'll tell you Those are the times that I felt the strongest. Those are the times that I felt like I was a superhero I could take on the world. Then I started doing that for personal people, people would come up to me for career advice and relationship advice, finances, losing weight, whatever it was. It turns out it was the same pattern they just did on clarity.

Russ Johns 6:18
Yeah,

Faisal Velani 6:19
It was always I want more money, or I want to lose weight. But how much more money do you want?

Russ Johns 6:24
But it was much too broad. Much too broad

Faisal Velani 6:26
Yeah

Russ Johns 6:27
Yeah.

Faisal Velani 6:27
Yeah. I mean, Tony Robbins talks about this all the time, right? We have this thing called a reticular activating system in our brain. Once you define what you want, your brain is like a missile, it will go find it. But if you just say I want more money, Well, okay, here's $1. There you go. You're good, right? Well, you got what you wanted. Finally, in 2015, I decided to do some soul searching. Essentially what I realized that I had created clarity for people. I had not created clarity for me. I was a horrible patient. I sat down,

Russ Johns 7:02
The plumbers sink always leaks

Faisal Velani 7:05
Well your too busy taking care of other people's houses, right? That's what you're doing. I finally sat down, I wrote down my mission, my why my purpose, my goals. What I figured out is, I was happiest when I was helping people grow. I was very, very happy when when I got people to break through that ceiling. I codify the formula for growth. That's how growth, innovation and excellence. This GIE method came about. And from 2015 that's what I've been doing. I started my consulting firm, and I've been helping individuals and businesses just grow and be able to scale up.

Russ Johns 7:42
It's interesting, and I want to, you dropped a lot of knowledge there. I just want to unpack it a little bit for for clarity, because that's what we're talking about, right?

Faisal Velani 7:52
Yeah.

Russ Johns 7:54
One of the things that I think a lot of people fail to realize is And you started off with this great analogy is, when you're in high school and you're thinking, Okay, well, what do you want to be when you grow up? Well, I don't think a lot of people have enough information about what they want to do, because they don't have enough experience to understand and appreciate what they do or do not like to spend their time doing. Like in banking it's a great career for a lot of people and it's not for everyone, just like real estate investment construction being all of these, all of these experiences have different ways of approaching success. I think one of the things that we have to have is a little bit of experience along the way along our journey to find out what we like to do, and how we'd like to spend our time.

As a result of that you actually discovered that you like helping people bring clarity and focus In their business life. You've had a number of other experiences along the way, you can kind of see around the corner on things that they may not understand or appreciate yet because they haven't had that experience. I think that's really important for people to understand is that it's always great to have a coach or a mentor or somebody in your life that you can actually ask questions and say, What am I not seeing what he experienced that I haven't seen yet? I think we're talking about this opening the process and you experienced that. Now you're sharing it with other is that a personal?

Faisal Velani 9:45
Oh, absolutely. I think perspective is key in life. Right? You said it exactly the way I would say it is when you're so close to the process, you can't see around it. When you get a coach or you get somebody from outside. who jumps in and says, Hey, tell me about your problems? Are they really an issue? Have you looked at every single thing? Or because you're so close to it, you you have blinders on and you can't see that there's a massive world around you. It's funny because every time we've broken through a barrier for somebody, you see this spark in their eyes where they realize there's a whole new world behind that issue behind that problem that they hadn't seen. There's an amazing quote that I like to tell people out there is you're inches away from success. And all that is is breaking down that barrier. Once you break it down. You don't realize how close you are.

Russ Johns 10:41
Well, how many times have you seen it and experienced that? There are people that don't see the dream as being big enough. They are not reaching for the stars to get to the moon there. They're reaching down to the next corner. To pay their rent, like, they don't see the opportunity that they could have, if they were just take themselves out of it and say, Okay, let's build a roadmap, let's build a kind of a set of instructions that you can use to get to where you want to, to where you really want to go. Not to where you need to go next. Right?

Faisal Velani 11:26
Yeah, I think everybody has it. If somebody tells you, they haven't gone through that fear, they're lying to you. They're absolutely lying to you, because everybody goes through it. I like to define it as there's three levels of goal setting. There's what you already know how to do. There's what you can learn how to do. Then the third one, which most people don't get to, which is what you will do, you just don't know how you're going to do it yet. But you absolutely know and there's so many examples in our history.

I mean, if you if you think about Steve Jobs, and iPhone, if you would have asked him back in 2000 or 99.If you're going to be able to create something that's going to be more powerful than the computer sitting on your desktop, he absolutely would have said yes. If you would have asked him how he's going to do it, I have no idea.

Russ Johns 12:13
Yeah. I wouldn't have any idea

Faisal Velani 12:15
Yeah, but I will do it right, Roger Bannister running the four minute mile. He did it because he visualized it. Nobody had done it. Then two years later, 37 people do the exact same thing. Because he broke that mold of it's possible. I don't know how I'm gonna do it, but I will do it.

Russ Johns 12:32
Yeah. That's the idea that a lot of people can't imagine doing it because they haven't achieved that little that small leap of faith that, hey, I don't know, the roadmap. I don't know how I'm gonna get there. I just know that it's there. And somebody can do it. And why not me? Right.

Faisal Velani 12:51
Yeah.

Russ Johns 12:53
Why not? You? You could do it. So I want to just take a moment here and give a shout out to some of the pirates in the room now. Windy. Gotcha. Yeah. Saima Good morning. How are you doing? And JD I love I love that you're here. LinkedIn user Good morning pirates. Some people don't show up on their on their. They had their settings set greetings pirates. Leisha con, another Ahoy, pirates and other pirates. It's been here and in some great thinkers, windy Hello friends how are you? Kathy's always a wonderful being here. Howard best way to get people aligned on innovation goals. What's the best way to get people aligned on innovation goals? That's a great question, Howard. I'd love to talk about that because right now, we're kind of in this unique time and space in history where a lot of innovation, when we look at it, there's two ways to look at it doom and gloom, or the opportunity to innovate. I would like to innovate. What are your thoughts on that? What do you see what kind of unfolding in the future here?

Faisal Velani 14:25
That is an amazing question, Howard, I want to kind of take a step back and I want to talk about what is innovation and what is excellence and why why does it factor into growth. Very early in my life, I figured out that if you want growth in anything, you need to stop focusing on growth and start focusing on the factors of growth, which is innovation and excellence. I don't like losing weight, people who step on the scale every day trying to try to lose weight, they're never going to do it. Because that's all they're focusing on. Focus on your diet and your workout. That's how you're going to actually lose that weight. Now, even within that, though, there is a formula for how much innovation and how much excellence.

I'll give you an example with a power broadcast. When you started the power of broadcast, that was innovation, right that didn't exist, you brought that into life. Maybe the broadcast or the podcast exists somewhere else. But for you, that was innovation. That was just the beginning. In order for this podcast to become successful, you have to show up every single day you have to do the work, you have to make adjustments, get a different camera, try different timings, get different types of people on here to figure out what works best for you. So growth, essentially equals 20% innovation, and 80% excellence,

Russ Johns 15:41
Showing up and doing the work.

Faisal Velani 15:42
Exactly. It's so hard for people to realize because we're creative, everybody is creative in their own mind. They have solutions to their problems already in their head. They can come up with innovative ideas all the time. It's the people who get up on that bike every time they fall. The ones that actually succeed. The best way to get people aligned on your innovation is first, tell them about it. openly, tell them be transparent about this is what you want to achieve.

Then second, show up, right? walk the walk, if you show up every single day, and you make it clear that this is what you want to achieve. People will fall in line. But you have to realize you're not always going to have good days. Or you're going to take two steps forward and one step backward. It's that step backwards. That challenges you to say, hey, am I coming back to this? Am I going to do this all over again? So that's not a simple answer.

Russ Johns 16:37
Lead by example.

Faisal Velani 16:39
Yes

Russ Johns 16:40
Lead by example, is a great way of looking at I think, I believe, and I think it's really great. So Andrew is here. Do you advocate for a fixed mission statement or an ever developing personal brand story? I love this question, Andrew. I was thinking about this earlier over. Actually over the weekend. I was thinking of Manifesto, like a mission statement, a manifesto or something that would buy a north it's like that North Star that anchor that you're going to #thepiratesyndicate and the #piratebroadcasts would be an anchor, where's it gonna pull me down? It's like, the tides will move me around, but the anchor will keep my place. Right. Talk about that. Do you advocate for a fixed mission statement or ever developing personal brand story?

Faisal Velani 17:31
I will show you something real quick. Here is my mission statement in life, this thing has changed multiple times over and over again.

Russ Johns 17:39
Yeah,

Faisal Velani 17:40
My answer to that question is a little bit of both. You need to fix it for a certain point in time, you can change it on a daily basis or weekly basis. But on a yearly basis, I revisit my mission statement and say, am I still at the same place in life or have I grown have I outgrown my mission statement

Russ Johns 17:58
wasn't even learned that I didn't have on my roadmap. way everybody in life has that moment in time where it's like, Oh, I didn't expect that. I didn't anticipate this. And you grab experience along the way. And that experience builds our character and our, our perspective. Right.

Faisal Velani 18:22
Right. Absolutely.

Russ Johns 18:24
So making adjustments along the way, just like a pilot or a sailor or anybody else that's flying or sailing along the ocean it's like you have to make minor adjustments along the way. I think the other part of that though is probably the brand story. It's like my brand, and my story has changed and evolved over the years and in everybody's hands,

Faisal Velani 18:53
though, absolutely. The only thing constant in life is changed. As your brand and walls as you get bigger and better, you Your mission will change as it should. Because I believe we're all put on this planet to help people to serve people. As you grow, you can help and serve more people. Why not expand your mission statement to encompass as much as you possibly can? So don't don't be stagnant.

Russ Johns 19:16
Don't let's not stay in place.

Faisal Velani 19:19
Yeah,

Russ Johns 19:19
Let's stay in a good place. Marie can do to not sure why I don't show up anymore. We'll have to figure that out. Let's get that going. So love what I'm hearing positive about the goal setting and unleashing the creative process.

Faisal Velani 19:41
Thank you Kon,

Russ Johns 19:41
If you guys aren't connected. You guys should be connected. You guys are very much like minded in the growth and the expansion of ideas, and I think it'd be a great connection. So Kelly, great question. Another question. And a navigator. Yes. Let's be the navigator.

Faisal Velani 20:01
Yep.

Russ Johns 20:01
Angie says, Good morning, everyone. Thank you so much Angie for being here. What are the things that you see in innovation as it relates to our current environment, I know that there's a lot of things that are going on around us that we have, we don't have control over. But we do have control over is our ability to, change, and evolve and make sure that we have things happening. I as an advocate of video, I know then putting yourself out there and video and putting yourself out there and making connections and communicating is key for a lot of business owners right now that don't have the ability to go to a networking events or expos or those kinds of trade shows and things like that. What do you see mapped out in the future for a lot of businesses.

Faisal Velani 20:59
I personally I see this as an opportunity. Winston Churchill once said that a crisis is a great opportunity to waste. I will tell you, I just did a seminar for business transformation. All we talked about was how, because of COVID, because of the pandemic, these organizations who have been delaying digital transformation, going online for years, have somehow pulled it off in a matter of months. Again, it was mainly because they had a lack of, or they had a lack of clarity, but now they had their full focus on this. I believe that this pandemic will bring people like you myself, that the David's of the world, they will bring them into a platform where they could take on the glide to the world.

They will bring us into this particular platform where video and audio and content marketing will put us out there where we don't have to have a massive marketing budget to be able to reach out to a community like this. As long as you're speaking your truth, as long as you're authentic, you're not making something up to fit the timeframe that you In, people will hear you, people will listen to you and people will find you. So if you follow your purpose, the fame, the money, the content, the success, they will all come if you follow that purpose.

Russ Johns 22:12
Yeah, I know that there's a lot of people that are in turmoil. I think it goes back to having a goal and where you want to be and having clarity in what it is that you want to accomplish. I think a lot of people like myself included as you go through life and you think you want something until you get there, and then it's like, this is not necessarily what I thought I wanted. I think that's why it's really important for people to understand that you can get a coach or you can find somebody like yourself and gain some clarity, innovation and look at some of the growth experience that you can have. I think that's what I actually What is excellence is about is the ability and the opportunity to define what it is you're looking for. Add a roadmap and some strategy and some clarity to it. That's how you achieve excellence. I love the way you put your brand together. And mold that into kind of a mission statement all on its own, though.

Faisal Velani 23:24
Yeah, no, I appreciate that. I think you're absolutely right. The whole point of a coach is to slow you down. It really truly is. I hate to put it that way. But people and organizations are moving so fast. They're so busy working in their organization that sometimes they forget to work on themselves. It is, personally like my job to say, hey, let's, let's take a step back. Let's see if you're still focusing on what you need to, and do you still want to go that route. So back to the question of, do I redefine my mission statement? Yes, absolutely. Once a year, once every two years you need to stop and say, Is this what I really want? Does this still make me want to get out of bed every morning? Or have I outgrown this? Have I surpassed us?

Russ Johns 24:05
Yeah. Well, and there's a lot of times where it's like, okay, you have those days, everybody has those days where it's like, I just want to put it on pause. I just want to check out.

Faisal Velani 24:15
Yeah,

Russ Johns 24:16
I'm not doing anything today.

Faisal Velani 24:18
Yeah,

Russ Johns 24:20
Sometimes if you design your life in a certain way, that's possible. Other times you have people that depend on you and you have requirements and responsibilities and that that's okay, too. You just have to keep pushing because daily progress. My goal is make daily progress and become a better person than I was yesterday. Improve the world. share a few smiles. Make sure that somebody made a difference in my life, and I made a difference in someone else's life.

Faisal Velani 24:50
Yeah,

Russ Johns 24:51
If we all did that. There would be no more problems, because we'd all be helping each other out. Right.

Faisal Velani 24:58
It would feel funny, though. That answer what you said, it's absolutely true. It's just simplicity of life that makes things so easy. If we just all did it, we just all got up and said, to be happy people, let's do what we love to do. And we'll solve all the problems in the world. If not solve them, we'll be able to take it on a lot happier a lot easier.

Russ Johns 25:18
Yeah, have a conversation. It's not a problem. I want to ask you before we wrap up here is I suspect. Now this is just me thinking outside the box here. I suspect that there probably some similar experiences that you've seen across multiple businesses where people are just not either not pulling the trigger or hesitating a little bit longer than they need to or not executing clearly on or there's some trends that kind of supersede everything that you've seen, regardless of the industry. Are there some things that we need to think about right now that We can say, Okay, yeah, that's me too. I gotta fix that. What are some things that people are not seeing on a regular basis that you've noticed, in your experience?

Faisal Velani 26:10
I think the number one thing that I could point out to any entrepreneur solopreneur, or any organization is being short sighted, right? You're not reverse engineering what you want. The whole point of creating a vision is so then from there, you can start creating your landmarks, right, your your 10 year vision, your three year targets, your one year goals, your quarterly initiatives. Again, I am gonna refer back to this, this is what I work on on a daily basis. Here's my 10 year goals.

If you turn it around, I've got my three and there you go. I've got my three year targets, my one year landmarks or one year goals and my quarterly initiatives. For me decision making is is automatic. When I do this on a yearly basis on a quarterly basis. I wake up every day and I know exactly what I have to do. I'm not paralyzed by decision making. I think that is the biggest thing for organization is they should show up on a daily basis. But they don't have a plan. They are waiting for a problem to arrive. They're waiting for a problem to solve, where it says actually working on opportunities.

Russ Johns 27:09
I'm laughing. It's not because of anything you said it's because they show up and they say, Well, what am I going to do today? What am I going to do today? If you have a plan, and you have clarity, and does it fit into the Does this activity help or hinder my progress?

Faisal Velani 27:35
Yeah.

Russ Johns 27:35
If you have nothing to measure it against, how are you going to know that you can't measure it? You can't grow it, right.

Faisal Velani 27:41
Yeah, absolutely. I think that that is the biggest problem is people are just wanting to solve issues. If you continue to solve issues and not work on opportunities, you're not scaling or you're you're not growing, you are just, you're standing still you're being stagnant.

Russ Johns 27:58
That's amazing. I want to come back here and I love this. Wendy said his intention is essential Captain Russ is really good at intentionally using his skills and his passion for expansion in a way that benefits us all. Well, thank you, Wendy, that is so wonderful that you said that. I appreciate that. Thank you, for all your Wendy is an amazing individual that you should probably know, just saying. And then I like that change will remain constant how to deal with changes key.

Faisal Velani 28:34
Yeah,

Russ Johns 28:34
I like dealing with change in a patient. A very patient sort of way. Change is not crisis. Change is just a stage in our life that happens on a regular basis that we can't, we may not have control over it. So I have a little patience.

Faisal Velani 28:54
Yeah

Russ Johns 28:55
Excellent. As always, Russ, Russ and Leah, thank you so much for us, Leah. It's amazing what a little kindness will do absolutely positively. What it's amazing what a little kindness will do. What's the biggest roadmap or roadblock that you have in your roadmap? Right now?

Faisal Velani 29:21
To be very honest, I think it would be just content creation, right? You know this more than anybody else. creating content is not easy work. Creating and disseminating content to an omni channel approach basically requires a whole team. At this point in time, that is probably my biggest challenge, but I'll tell you, I I enjoy the digital art. I like I said, I'm a very creative person. So I like cutting videos, editing videos, recording podcasts. I think that's just something that I truly enjoy. So I don't see it as a roadblock. I just see it as more of a time constraint, but time is something that I can always make up for. Well We all only have so much time in our day, right? Like, yeah,

Russ Johns 30:05
that's that's the equalizer. That's the big equalizer. So how we optimize that is key. So that takes a little innovation.

Faisal Velani 30:14
Yeah,

Russ Johns 30:15
So any #nuggetsofknowledge you want to leave for legacy here in the pirate, pirate broadcast for the day going forward, as we wrap this up

Faisal Velani 30:25
Figure out a way to simplify your life and I truly, truly mean that allow you to get to the root cause of your problems if you can figure out what's really truly causing your problem and stop worrying about the symptoms. First of all, you'll solve the problem for good and second, you will get rid of any of the problems that were going to come up that you just didn't have any visibility on. So simplify your life that is the best advice I can give to anybody.

Russ Johns 30:54
I am I border on minimalism

Faisal Velani 31:01
Yeah

Russ Johns 31:01
Thank you so much for being here. How to how do people get ahold of you? How would you like to be connected and people reaching out to you on a regular basis.

Faisal Velani 31:12
So just like you, I am an advocate of LinkedIn, so you can find me on LinkedIn almost everywhere. Just connect with me DM me, I will make sure I reach out to you right away. You can go on my website, which is Velaniconsulting.com, and you can see a lot of content from me over there. But message me I am very easy to talk to, and I'll make sure I respond back right away.

Russ Johns 31:32
That's awesome. And thank you so much for Kinect and I know we're gonna be having a conversation in the future and got a lot of things going on in our lives and everyone, you know that there's an opportunity for all of us to make a difference and an impact in the world and just have a little bit of clarity, a little bit of patience, understanding and appreciation and empathy goes a long way when you're working out problems. You're working out challenges in your day. And that goes for everyone. And so we're all in this together and make sure that you have somebody in your corner that can understand and appreciate what you're not seeing and help you along the way.

Faisal Velani 32:18
If I could take a quick minute to just talk to your audience and just let them know, absolutely these times, stay safe, be with your loves. cherish this moment, because when the world does open back up, we're gonna miss the times that we can spend with our loved ones right now. Take this opportunity to reach out to somebody that you haven't reached out to talk to somebody that you haven't spoken to, and just take care of the people around you. That is my best advice to you for right now.

Russ Johns 32:44
I totally, and lots of kindness. Thank you, Angie. Appreciate that. So everyone, as you know, every day #kindnessiscool #smilesarefree. You #enjoytheday. Until next time, thank you so much. I really appreciate you and leave comments, conversation and make your connections at the pirate broadcast. Thank you everyone. You guys, take care.

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