Catch Rich Cardona on the #PirateBroadcast - russjohns

Catch Rich Cardona on the #PirateBroadcast

Welcome to the #piratebroadcast: 

Sharing Interesting people doing interesting things.

I love sharing what others are doing to create, add value, and help in their community. 

The approach people use and how they arrived at where they are today fascinates me. 

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  Russ Johns 0:02
Welcome to the #piratebroadcast, where we interview #interestingpeople doing #interestingthings where you can expand your connections, your community. #Kindnessiscool and #smilesarefree. Let's get this party started.

It's another beautiful day for the #piratebroadcast. I just love the fact that we're here. We're active, we're participating in the community. We have another pirate in the room. Rich is here. Today we're going to be talking a little bit about how to use video and also where to use video and a couple of ideas around social media in general. We're just going to talk about life, liberty and the pursuit of a little bit of happiness. So Rich, How are you this morning?

Rich Cardona 0:51
I'm fine. I have to tell tell you, I was like gonna grab another cup of coffee right before this. Had to earlier. I don't want to come across. Like too crazy. I am well I'm caffeinated. I'm happy and I'm really honored to be on your show.

Russ Johns 1:11
Oh, fantastic. Thank you for taking the opportunity to join #thepiratecommunity. We have a lot of amazing people here. If you're not connected to Rich, connect with him on LinkedIn, track him down. He's out there he's doing some great stuff and I want to talk about that today. Rich, how did you arrive at this point in your career in your life where you're working on video, you're helping your clients delivered quality video to their social feeds and in their advertising and marketing efforts.

Rich Cardona 1:42
Yeah, clumsily. sloppily, awkwardly all that stuff. I mean

Russ Johns 1:49

Rich Cardona 1:50
Yeah. I mean, Russ like it was less than two years ago, where I was walking out of a job at Amazon and I thought I had no plan for my business, I just knew there would be a business. The first thing I did was reflect on two months of photos I had when I went to Europe when I retired from the Marine Corps, and I really liked taking pictures. Some of these are really good pictures. I was like clearly I'm going to be a photographer. That's what it'll be. No, that didn't work out so well, because I quickly realized, I like to say you need to be struck by lightning to really win it in photography.

Then I was like, well, there is a record feature on this camera. Let's check that out. I did a couple promos for businesses. I had no idea what I was doing. I just said hey, just Can I have a free membership to your gym if I make you a promo and under like, yeah, okay, like they didn't care. Then through a lot of the executives I had connected with while I was on LinkedIn, which is the platform largely responsible for a lot of

Russ Johns 2:55

Rich Cardona 2:56
I'm having right now. I started interviewing executives realize that That's just I don't know Russ like it's just one of those things where you're just like this is exactly what I was meant to do. Meaning I'm talking to people which I love but more importantly I'm helping people tell their stories and just make them less stiff, less executivey less reachable, are more reachable and that was Yeah, I like the behind the current aspect of it all. That turned into a business and I mean, we're, like I said about 20 months in and we're just thriving and helping people.

Obviously, there's bumps and bruises along the way and so many different aspects, but I arrived there and I knew and I always like to say in entrepreneurship whatever you choose, whatever it is that you want to do, that needs to be option A, B or C. Like, you cannot be like half in half out. You can't be wishy washy about this, I wake up and I'm like ready to go every morning and I love it. I love what I do.

Russ Johns 4:00
Well, and it's really nice to be able to look back and see the outcome, and see how the transformation is taking place when you talk to somebody that's really stiff, uh, Hi, I'm Russ. Then you get to the point where it's, Hey, I just want to help you, I just want to do what I can to connect with you. They get relaxed, they get into the moment, they understand the value, and they appreciate the effort. So rich, thank you so much for serving as well. I just want to applaud you.

Rich Cardona 4:32
I apperciate the support. It was a good time.

Russ Johns 4:35
Yeah. It's one of those things that you have to kind of think about, I was talking to somebody the other day about this, and it's almost sounds like you've you found your niche by accident. As you go through this process, it's like, oh, this really feels good. I like the idea that I can help people, I can achieve results. And I can grow a business. I mean, what else do we need in life? I mean, it's happiness,

Rich Cardona 5:12
It really is and and I have to admit that my desire for the positive financial outcomes of having a business quickly dissipated when I looked at. In practicality that was just never going to be a good strategy like to focus on, if you're focusing on how much money can I make and what will this get me or who could I hire and all this other stuff? I think there's a part of the intent the pureness of the intent that that just kind of goes away. That left me pretty quickly and I just really started focusing on how How much of a student of what I'm doing? Can I continue to be right? I never am the type of person who thinks I have it all figured out. I constantly testing on all platforms, I could flop plenty, I fell a lot. I win a lot, but it's just it never ends. I always like to say there's only starting lines, no finish lines.

When it comes to that, that actually just makes me happy that there's likely before I opened my eyes in the morning, there's likely, numerous challenges that await and I'm going to have to figure that out. My coo Eliza, we talked about it all the time, the people that we like to work with, or that we'd like to help us with work are our natural kind of trubbish. troubleshooters. Right, like 90% you can figure out 90% of the problems that you're having before coming to us.

Russ Johns 6:49

Rich Cardona 6:50
10% is where the expertise comes in. But that like curiosity, and like how am I going to fix this examine? That's like the best and that makes me happy.

Russ Johns 7:00
There are two types of people. That equation and being constantly curious is really important. It's absolutely important for us in a learning phase, right. There's the person that knows what they're, they're good at. They want to stay in their genius zone. Then they want to surround themselves with successful people that know what they do. They do it well. They accelerate it, it's like jet fuel. It's like, I know, I need to get to this other place. I need somebody with more skill than I want to take the time to acquire in order to achieve that result.

Rich Cardona 7:39
Hundred percent.

Russ Johns 7:40
I think that's where we play a lot in is the opportunity for others to accelerate their exposure and video, and it's really important for us to understand that it's not for everyone. However everyone, we help we Want to achieve the best results with?

Rich Cardona 8:04
Let me comment on that. Like we all want to be seen and heard and sometimes it's like one of those is more comfortable than the other. I agree with you that like I could sit here completely honestly and admit like video is not for everyone like, it's just the way it is. I do believe and it says it is blurred out behind me but value through visibility. Like if you want your value to be realized whatever it is, like when you and I and other people figure out Gabe, who's on right now like when we figure out what it is we want to do.

Like it only is gonna materialize if you're using the mechanisms that will make you and give you the most visibility and it's so important. That's easy for me. How can I not get motivated when someone comes and ask for help? I'm just like, Yes, I want to help you get your message out because I know this means so much to you, which is why we're pretty selective about who we work with. Anyway. It's pretty easy the radar is very strong now, when it comes to determining who's in it just for like, wanting to go viral, and who's in it to be like, I'm gonna deliver a consistent and constant value across these platforms and this mechanism.

Russ Johns 9:16
Yeah, it's absolutely true. You mentioned another person that's really in in focus with his achievements, and learning the process is Gabriel. Video strategist is such an amazing person. Hats off. Rich, you're getting Kudos, man. Awesome. Fantastic. Then he gives a shout out to Mike, Annie good morning, Arcot's here. Good morning, everyone.

Rich Cardona 9:43

Russ Johns 9:44
uh, and then Gabriel's like What's the best advice for wanting to create content that matters? That's a great question. Let's get into that a little bit.

Rich Cardona 9:55
Yeah. Here's this is like really hard feedback to give and not use specifically gave, but people in general, the content that matters the most to you does not mean that's necessarily the content you need to create. If I go on LinkedIn every day and talk about how I am trying to get my run time down to eight minutes per mile, and all this other stuff, like I would love to talk about that. It has nothing to do with the fact that it's a business platform and it doesn't fit. What matters is when I post certain things about like I did last night about recording, if you're ever on a podcast, use your phone to record it. That way you have content. You don't have to think about the content you just created. It's just already created.

Russ Johns 10:46

Rich Cardona 10:46
That got a lot of positive responses, Gabe. The content that matters is the content that matters to the people to the audience to the person that you can help. It can get really easy to be like I'm so I'm going to talk about this today, I really want to talk about it. Look, I'm guilty of that. The content that matters is the content that matters to who you can serve. If you think about it like that, and you are really looking at your results on your social media platforms and seeing what's clicking and what's not with them, with you with them, then I think you're off to the races.

Russ Johns 11:22
Yeah, I have to agree with that. Also, it's what will bring value if you're delivering value all the time in some capacity. I talked a lot about kindness. I talked about compassion and empathy. I talked about the idea that we all have a gift. We all have a message it's like you're saying, Be Seen be heard and be talked about is one of my taglines for the pirate syndicate. It's that idea, that concept that you are the media is really something that resonates with With me, however, it also resonates with the people that I want to work with.

Rich Cardona 12:04

Russ Johns 12:05
It resonates with somebody that is looking to achieve results on video.

Rich Cardona 12:10

Russ Johns 12:10
It's one of those things that it feels natural because what you're doing is self selecting in your audience in your community. It's like, Hey, if you're not really into kindness, we're probably not a good fit. If you really don't want to be seen heard or talked about in a good way. We're probably not a good fit.

Rich Cardona 12:32

Russ Johns 12:33
The self selection in the messaging and being consistent with that message. If I came out, all of a sudden with a YouTube video about car parts or something like that, it would seem complete. It wouldn't seem consistent with what I've been putting out for the last 500 videos.

Rich Cardona 12:53
Like that is so important. It's stinks because you don't want to feel like you're redundant and look the same. You want to change settings. I was talking to someone yesterday and we were talking about how one day I am going to interview Jimmy Fallon. I love Jimmy Fallon. I love his personality. I love the type of father he is. I love all his unique content. Here's the thing. When the tonight show was on, and it was live before the pandemic, like, I see him in a suit, in front of the same curtains in front of the same camera, doing a monologue every day.

Like, it is important that there is an element of consistency that you're talking about, which means that people do expect something and it doesn't mean you pivot, but you're so dead on about the car parts. Like I'd be like, what is happening right now? Like, okay, I guess so. Are you going this direction, and what your risk if you confuse you lose, which means you can literally lose subs views or whatever, just because you decided to do something that you wanted to do and not what people were expecting.

Russ Johns 13:56
Yeah, Well, and here's the interesting thing is that Or at least the thing that I find fascinating is not everybody understands what the pirate broadcast is about. The whole goal is interesting people doing interesting things.

Rich Cardona 14:13

Russ Johns 14:14
It could be from any and I almost think about it like Mike rose Dirty Jobs. We're talking about video. Yesterday, I was talking about something different day before last week different subjects. They're all combined in we're all focused around the idea in the platform of LinkedIn primarily. We stream to YouTube, Periscope, Facebook, and then I have a podcast and I have posts on my website and all this content that goes out there. That's what we were talking about before.

The show is being everywhere, to anyone that wants to find you and the happy accidents that take place along that direction. However, the consistency of the tie in is it's an interesting conversation for somebody. I mean, you will drop nuggets of knowledge today, and we will share some information that is valuable to someone I promise. That's uh, so like the other show that he said, Rob said, said hello, Hey, thank you so much for being here, Rob. Love it. Which does he enjoy more native video or live streaming editing to edit or not edit?

Rich Cardona 15:42
I'll give you a very quick answer on that. I like native video more. I have a little bit more control over it. That's just a little bit of the fear of live streaming when I've I mean, I've done some webinars recently and I'm just like that was a complete cluster II know needs work. The one thing about live streaming I do like more than native by a million is the fact that you can like Russ literally just acknowledging people and answering and helping answer questions like that real time interaction is so so so important. That is the only reason I like live streaming game but otherwise I do like native I'll do like kinda prepare just to make sure like, here's my point Did I hit it? Did this help someone like do I really think this is gonna help someone? That's my answer there.

Russ Johns 16:34
Yeah, yeah. I think it's something you can build on to once you get comfortable with video. This is what I tell a lot of people in well I've been teaching podcasts since 2015, and helping podcasters along the way. I said, edit live. get better at Not saying, um, nods and pauses and stumbling and saying, oh, we'll edit that out and just get comfortable with what it is you're saying. It's not perfect, and people are not perfect. When you come across as being authentic and real, just like we are right now, it people, I think there's a comfort level that people can adjust to, they can really relate to. I think it's important for us to understand that perfection is something we we work toward. It's a myth, really.

Rich Cardona 17:39
I mean that you just like, put this anecdote in my head where I'm imagining myself at a business conference or a networking event or something. When you meet people and it's just like that small talk and you're just in your mind, you're just like, I cannot wait to get past this. We could just talk about regular stuff like this sucks. I don't want to ask that. What you do and I don't want to answer what I do to you like, Can we just talk?

Russ Johns 18:03

Rich Cardona 18:04
That is authenticity when you are able that moment where you actually have that off the bat and you don't feel compelled to just be like, Can we vomit each other's resumes and elevator pitches out to each other right now? Like, it's so uncomfortable. That is authenticity to me is trying to just come across as unplanned as I'm just unhinged as I am. I ummss and ahhs a lot. I mean, trust me, when I'm editing my podcasts. I'm just like, rich. I was like, why did it take you two minutes to ask a question that can be accomplished in 10 seconds? I don't know. It is the way it is. You and I both know that you can look back at previous content or previous podcasts and be like, things are getting better. If they're not, then that should be a red flag that you probably need some help.

Russ Johns 18:53
Absolutely. As a musician, I have to say analogy. As a broadcaster, You are the exact same thing. You're improving your instrument, you're improving your outcome you're practicing. If you're not practicing, and you're not getting better maybe should think about what you're doing and why you're doing it. Because ultimately, the The goal is to add value to the community. We've worked really hard. We're coming up on 200 episodes with the #pirateBroadcast

Rich Cardona 19:30
Love it.

Russ Johns 19:30
It's really interesting for me to watch the transition from the first few episodes to what we're doing now and you're like Sherry asks a question. What kind of webcam? Are you both using so clear?

Rich Cardona 19:47

Russ Johns 19:48
I'll let you answer that first because

Rich Cardona 19:50
I'm so happy I keep getting this question because it always Wendy, thank you for the question number one, Sherry. Sorry. The other thing is, it gives up opportunity to educate people. So you don't need this, but this is a Canon m 50. Then I have a little link so there's like a USB port thing and an HDMI to this and this and this and I do that. It can be a pain, believe me, Sherry, but it does look better. What you don't need to think is that you need this. For sure. It's certainly more clear. As I mentioned, you could always use your phone to make content if your webcam is not that great. Use your phone off to the side, which mine is right there.

Actually, I would show you but I'll mess this rig up was right there recording as well. That's what you could use to get clear picture. The reason I wanted to mention that Russ, I'm gonna just tell a 60 sec story is when I quit my job to do this, or to figure out what I wanted to do. I moved in with my in laws as 37 year old man, okay with my wife, my daughter and my dog. That was brutal because I was a marine and I was independent. We had another Big House in Texas that I thought would make me happy and it didn't. So here I am, we should be absolutely demolishing our debt.

You know what I did I put our debt through the roof because I was like, I'm getting a Mavic Pro, I'm gonna get this lens. I'm watching another webinar, what I only have five minutes to get this package. Of course I'll spend $750 like it was crazy. When it comes to some of these things, and this may be way over what you wanted to hear Sherry is that it's not ever necessarily going to be the gear that is a differentiator. It is the capability for someone like Russ and I to talk and hopefully just give you something that later today or tomorrow you can be like, Oh, I'm gonna apply that. That's what matters. It's certainly not the gear.

Russ Johns 21:45
Yeah, no, it's never the gear, it's the content. To answer your question directly, you're working on a Canon m 50, which is a awesome camera. I got another canon up here. However, this is a Sony 6400 ap with a sigma actually my son sent me this sigma it's a the 16 millimeter f it's no it's it's one of those setups that and it's into a capture card. It converts the signal from the camera to the stream now stream yard doesn't stream it 4k, however, better image in better image out.

Rich Cardona 22:33

Russ Johns 22:36
Like you were saying, rich, this is not necessary to get started I've been doing this a long time and I've been I've been doing video and audio and podcasting and stuff. Baby steps just get to the point where you can actually create great content consistently. You know what you're comfortable with, you know what you want to say? You know what you want to deliver? Then as you go through it, and you increase your audience and your process, then upgrade your equipment. It's not the equipment. I start with a phone. I did a lot of content on the phone, I still do a lot of content on the phone.

Rich Cardona 23:19
I want to ask I am a bad interviewee because I interview people as well. I like to ask questions, but I want to revisit something that you and I agree on and that you mentioned, which is just providing value, that is almost essentially like the buzzwords combination of the last couple years. What is your take on what is actually providing value? I think this is an area of confusion and a very, it could vary from individual to individual, but you and I could look at it a little bit differently. What's your take on that? What do you think the audience needs to hear in terms of value added content?

Russ Johns 23:56
Well, it's good. That is going to change show to show or interviewer to interviewer, I think, really what it is, is there's three key components, there's attitude approach, and the results. A lot of times the results and the the approach are typically around just like the question, what kind of camera using it looks really sharp, and it's a tactic is a tactical question. If you can actually kind of unpack the, the idea and concept like, why are you doing this? It's just like, the first question I asked you is, how did you get to where you are today? What your journey because a lot of people want to imagine how their life fits into our life.

It's like, this looks interesting, and I like what they're doing. However, what was the journey that they use to get there? What was their what was their approach. You talk about the approach is like, okay, here's how I think about it, this, here's how I want to consider doing this. Here's some ideas that have worked for me. You can give examples. Then also the tactics is like what some real world tactics that you can use to actually take action. People get stuck in the idea and the thought process, they take another course. I can't do this until I take another course because then they get paralyzed by the process, rather than processing the outcome.

Rich Cardona 25:33
Yes. Yeah.

Russ Johns 25:35
It's really important for us to understand what the differences are and what where you are in the process, and then just move forward in the process.

Rich Cardona 25:43
I mean that one thing you just said. I mean, I agree with basically all that the thing that stood out is the core so there sir, or the whatever. Those are things I mentioned when we were off the air. How You said how's your day I was like, Well, my drop off with my daughter didn't go. She is a little princess of delaying and disrupting, and it's just her tactics get are really impressive. Those types of things are tactics for your own procrastination, believe it or not, you are relying on someone to tell you you're certified or qualified or that you want to make sure that you've appeared in this magazine or on this podcast, in order to actually move.

That's not how it works. It's just not. There's no substitute for action. And relying on some of these certifications, or validations is really just a way to delay and if you could just sit with that and just be like, why am I doing this? Do I really need this and just say to yourself, I got, I'm just gonna go like, what's the worst that could happen? One of my favorite creators always says, Do it now mess up as much as you want and clean up the mess later. I mean, it doesn't matter. You want to be ready for when everyone is watching. Right now for many people who are just starting out, no one's watching, so it's okay.

Russ Johns 27:14
Start before you're ready, so you can practice getting ready.

Rich Cardona 27:19
Yeah, I like that.

Russ Johns 27:21
It's so simple yet so many people say I can't start because I'm not ready. It's like you're never gonna be ready. Just start. Start to get ready.

Rich Cardona 27:32

Russ Johns 27:33
So you can be ready when it's like okay. Gabriel asks, should you encapsulate your core values in creating your brand have in making content? Is there a formula new content creators should use? I I haven't thought about this.

Rich Cardona 27:52

Russ Johns 27:55
I'll just share and then we can we can bounce this off because I think it's important for us to understand is Every content creator, it's almost when you're doing something that feels right. You recognize it. When you start to veer off of that, it doesn't feel congruent with what you believe in. I think that's unique to everyone. Gabriel, it's everyone has a gift, you have a different style of interviewing people than I do. You have a different show, different graphics and it works. People love your show. People love what you're doing. They support yo. You work your tail off to get the results you're doing.

I hope and believe that you are consistent in with what you're looking to focus on. I think that's the key ingredient is it If you're happy doing it, and it brings you joy, and you lose track of time while you're doing it, that's an indicator that you're doing something that you can do consistently over time. If it feels like work, it's probably not consistent with finding joy. It's gonna be hard to do that as a marathon versus a sprint. Some people can create content for short periods of time, and then they burn out and they can't, they can't keep up the consistency. You have to find that groove that balance that joy. And some days even it's like, Okay, I get up and do this every day. Sometimes it's like, okay, I may not feel the same level of excitement. However, I still feel a level of excitement about it.

Rich Cardona 29:47
Yeah. Yes. That isvery, very true. It absolutely fluctuates. I'll give you my take on it.

Russ Johns 29:57

Rich Cardona 29:57
Your core values. Your core values should always take part in it. It's recognizable. Gabriel, one thing I always like to say is you should, if you're doing it right, in my opinion, when you're creating content, there should be absolutely almost nothing left to the imagination for people to know what it's like to work with you or network with you or have you as a friend, or anything like that. That means your core values potentially our Authenticity, integrity, whatever it may be. For me, being unflinchingly honest, is important, which is why at the beginning of this podcast or this this broadcast, I said, clumsily sloppily, I mean, I've never said that before, but it's that truth like it was just it was ugly.

I mean, it's always ugly, every every part. There's parts of everyday that are ugly, but absolutely incorporate your core values, but I wouldn't really say In your head as part of the strategy, like, okay, these are my core values, I need to make sure I absolutely nail something along with that. I think it'll just come through. TTo Russ' point, I always like to say this, if you have to look at left and right before you do it, you probably shouldn't do it. When you're on the straight and narrow and then there you go, but I think that's a good question. Hopefully that answers it. My Patreon. Oh, hello, hello.

Russ Johns 31:24
Yeah. Such an important nugget right there. fix that stuff later. Just get started.

Rich Cardona 31:29

Russ Johns 31:30
Absolutely. Both gentlemen have inspired me to do more. Oh, thank you so much.

Rich Cardona 31:37

Russ Johns 31:39
Michelle, start and get ready as you continue to move ahead. Yeah, and then what shifts and content Do you see coming in the next few months? Before I answer that, I know that I just want to thank everybody for their comments and their their consideration and being here and the pirate community is such a vibrant community. If you're not connected with everybody in the pirate community follow #piratebroadcast and discover a few friends that are here in the community believing in the #kindnessiscool. Reach out to Rich as well and connect with him and make sure that you're involved and engaged in this community because it's important for everyone to be seen, be heard and be talked about.

Rich Cardona 32:26
Thank you.

Russ Johns 32:28
The question is what shifts do we see coming in the future?

Rich Cardona 32:33
I'll tell you one thing I noticed yesterday and I'm probably posting about it later today. I went on Instagram yesterday after my run, and I was like, Okay, time to make my stories. Everyone knows I'm doing something early in the morning and getting my workout in. When I went to my Instagram page, stories usually have four little bubbles like so let's just say the first people I see would be run Gave Wendy and Michelle or something like that. Now they added another row. There's eight bubbles for Instagram stories. I'm just like, number one, I'm like, I don't like that. Number two, clearly you're pushing me to make sure I'm digesting people's stories. Anytime there's a significant change in a platform. That doesn't seem significant.

It's a clear signal to me that they're like, we really want people watching stories. I always try and think about what does that actually mean? One thing it means to me is, they know LinkedIn stories are coming and it's already been out, rolled out in a few places in Europe and things like that. I think Instagram is trying to position itself not that they look at LinkedIn as competition, but positioned themselves as the people who are going to have the most authentic stories, the most fun, they have all the little gifts and the hashtags and all the things you could add on to the story that matter. To answer your question, Wendy, I think as LinkedIn specifically tries to evolve a little bit, you're going to see you, I think everything is a response less to the community now on these social media platforms, and I think it's more of a response to other platforms are doing.

I think everyone is always feeling like a threat, no matter how different they are, you know, Twitter and Facebook are not the same thing. Tick tock and LinkedIn are not the same thing, but doesn't mean they're not watching each other. In terms of the shifts in content, I think there is going to absolutely be a focus on short, like really short, bite sized content that that you have to digest within 24 hours or less, and then it's gone forever. I think that's just the nature of us just being completely saturated with so many different things. It's like, okay, I don't know if I'm going to sit and watch this whole video or anything like that.

Russ Johns 34:46
Yeah. That's interesting. Because LinkedIn live hasn't been rolled out to everyone. It's really interesting that they're focusing on stories now. It's bite sized pieces. That's like, okay, that's perfect. All right. Maybe I'll convert my #TwoMinuteTips into LinkedIn stories. Or Instagram stories. It's like,

Rich Cardona 35:06

Russ Johns 35:08
as I got it. Oh, maybe I don't know if it's #TwoMinuteTips. I don't know if I have to rename it, man. I have two minutes.

Rich Cardona 35:14
Yeah. 15 second facts.

Russ Johns 35:17

Rich Cardona 35:18
End of story,

Russ Johns 35:20
something like that. Hey, Rich. I know we're over time and I just want to if there's any let's just say motivational, inspirational kind of statement idea or concept. Do you want to share with the community today before we leave?

Rich Cardona 35:40
Yeah. Don't look around too much at what other people are doing, how they're doing it, why they're winning why they're losing. I think there is a extremely tangible lever level of comfort that you You need to feel with how you operate what you do on a daily basis, how you approach your content, strategy, content creation, whatever it is, I mean, this could be anything in life as a matter of fact, but don't look around as much because those are the it's like that just imagine NASCAR when there's a wreck, like they're using their peripheral vision to make sure they don't get part of the wreck, but they continue, their foot is still on the gas and they go right through, don't get Don't get distracted by a lot of the other things that are going on parallel to you.

It is an easy way for those of you who are vulnerable to, you know, comparison, to just really draw back your efforts a little bit or just to think that you're not what you're doing is not actually going to amount to anything and I don't think there's anything that could be further from the truth. If you're truly invested in it. If your heart's in it, and then you're actually working to do something special. I think just just really exercise that level of patience number one, and that ability to just not want to say self soothe but Just be able to sit with what you have going on and just be like, okay, like, I'm just gonna keep going, I'm just gonna keep going. I'm just gonna keep going. I really do think something good will happen.

Russ Johns 37:09
Yeah. I love it. I love it. Well, rich, I appreciate you appreciate the efforts and time and energy that you put into your work. Thank you for taking a little bit of time to come here on the broadcast and share a few ideas and have a good conversation.

Rich Cardona 37:26
Thank you. Thank you. I've feel fantastic. I'm really honored to be on man, thank you so much.

Russ Johns 37:32
Tthank you everyone for being here. As you know, I'm just humbled by the fact that you're here and continue to share and put this information out because it's valuable information. If you're not connected on the YouTube or the Facebook channels, I'd love to have you over there and let's connect on that. Also, I do have a podcast as well. The podcasts out there Spotify are heartbreaking. Apple, iTunes, Stitcher all those platforms, because, because we can. Thank you so much for being here. I really appreciate you. As you know, #kindnessiscool. #smilesarefree, and you #enjoytheday.

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