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[0:03] It is an excellent day for the pirate broadcasts and we're here to introduce interesting people doing interesting things online.
Unlinked in it so today we have David is it. Is it Sim.
Same I mean. All right. I was going back and forth back and forth that I didn't ask you before we started.

[0:25] So I was like Okay so we're here and we're doing some things and I want to highlight everybody that's joining in on the broadcast stream.

[0:35] And if you're if you're just joining us we're talking about,
technology today and we're gonna make it interesting because I think I think anyone that's been in technology long enough understands the ups and downs the ins and outs and what's taking place. And David has touched.
David has been investigating a section of technology that's going to be in the future. Wouldn't you agree.

[0:59] DAVID Oh I would say it's already very much in the present but you're right.
I think it's going to be fairly what's the word ubiquitous in the future. Yes yes. Yes.

[1:08] So David is located in Glasgow.

[1:13] Yeah. Yeah. You got optimization right.

[1:16] Right. And so we're bringing David live from Glasgow.
Thank you so much for being here Dave and I really appreciate the time and opportunity to share what you're doing.
Highlight some of the things you've done and some of the things you've.
You're you're planning on doing and so how did you arrive at this point in your life.
With B R A R and.
You know all this technology that you're dealing with right now today would tell us the back story of how you got here.

[1:47] OK. OK well so it's a long story but said the truncated version as I kicked off as marks markets back in the late 20th century,
and I used to try to help people to communicate with the world that their small businesses and so forth using novel techniques rather than getting ripped off by the big boys direct cheese and newspapers magazines and anything that buy more of them than it helps.
So then the Internet came along and I thought when I go up this is amazing.
This is how this facility is small operations to to reach anywhere in the world.
You know it used to be that you had companies and you had multinational companies and never the twain shall meet. You know the whole.
With the advent of the Internet you can you know anybody you know that that with a small bedroom operation could be operate multinational.
And this company that has aged particularly on your own here.

[2:37] Yeah well particularly as my background was Well what I'd been most interested in when I'd been studying at university was consumer psychology and sociology of different countries and cultural sociology and on all.
This is interesting that I can start using these skills and that can actually start learning about OK.
How do you sell the same object in a different country to different people. So that fascinated me. Anyway.
I was lucky enough to have helped to start up a few small businesses and there was to be in the tech fields and so I had a lot of taking friends I don't really take it Harrison,
my family I'm the artistic one who's the stupid one,
are you the creative guy.
Yeah exactly. So my my brother is there is the co-author of the family and nobody quite knows what he does with you.

[3:30] Anyway I had these tech people that helped so help me so you know they taught me to use the Internet to do not coding but certainly to understand the capabilities of the Web sites and so forth.
And I taught them how to communicate with human beings.
So between me and them we kind of helped each other and continue to do so in fact one of my best friends still is a guy called Alan fair everyone's contact.
They just told me and I started it seems aimed at helping each other ever since.

[3:57] After that I ran a couple of other companies and then I started one.
That was a digital marketing company that was predominantly focused on video is what I noticed was that people's attention spans shrunk down from just a few minutes which seems tiny by normal marketing standards to online.
I went to races at the seconds and an hour so we're going to can be any meaning or any message to these people. And this week.

[4:22] So instead of moving from instead of using text which we traditionally use we moved it to a primarily visual.
And then eventually a picture can speak of those words. Then he can speak American.
So we ended up going that direction. The video also starts a company called core video.
However consumer tastes change as time goes on people wanting more interactivity more and Marilyn and I thought will net the new brain or get us to move into things like virtual reality and this new augmented reality thing.
And suddenly everything exploded because what I didn't realize was I was getting into an extremely immature and therefore exciting marketplace.
There weren't that many other people doing it.
Everybody was doing it that way. There was no common sense of heroes how it should be done.
And there's also a lot more collaboration in this industry because it's so new and because everybody wants.
I mean I feel like I've gone from struggling to say something in a creative marketplace to wandering into a room full of starving men a tray of freshly baked cakes it's the easiest sale I've ever encountered.
They would just say what can you do. And I say anything what you want.

[5:29] So no I'm doing. And the beautiful thing is because there's no scarcity or demand and there's there are a lot of other people doing it.
No but there's still more work than people delivering it means that we can't afford to Columbia because it moves so incredibly fast.
You know things change constantly. That is not known and no one needs to reinvent any wheels.
There's there's no opportunity to if I want a specific piece of technology that's already been built rather than build it from scratch.
I have to find somebody who's already built it and then Bill and my unique things and then things somebody else with their own unique things between us we can cobble together something that can do anything.
It means it's incredibly collaborative space.
And I've never been happier in a business sense because there's no animosity there's no scrabbling around for crumbs everybody just working together towards a common goal.

[6:17] Well I think that I think the bigger the bigger takeaway from that is the fact that you have abundance in an industry it's a it's a blue ocean it's not a red ocean right. So.
So the opportunities are endless because every time you turn around especially when it comes to technology and this is what I've discovered along the way is is that working with other people and collaborating with other people and building relationships.
It opens up even more opportunities.
And coming from a psychology background and communications and looking at different different ways and methods of communicating with people the technology almost.

[6:57] Blends in this this opportunity to communicate in so many different ways that it's it's really about what can we what can we build not can we build it.
What is it that we want to build next.

[7:11] When do you agree. Well they are not usually there are those have had the nail on the head.
We are collaborative social animals really are made of silicon.
Any room anybody is watching this liquor in the room. One thing in that room that was created by one individual in the room that didn't require any input from somebody else it didn't require any collaboration.
And I challenge you to find any single object even if it's something that you've crossed that yourself or what tools that you use to craft that make them.
The other major thing that was like was oh yeah we stand on the shoulders collectively of all the generations have gone before us since I've In other words we,
work together to create almost anything that we create because we're pack monkeys depending on your belief.

[7:57] We'll look at that look at what we're doing here. We met online with LinkedIn. We went back in for that conversation.
I invited you on the pirate broadcast you're going. What the heck is this pirate broadcast. What's this guy Daniel.

[8:12] In his home office bedroom on a phone.
You know collaborating with people and it's a beautiful thing because I mean I got into advertising the advertising industry in eighty five before the Internet.
Then I got into technology in the early 90s and I've seen the entire range of the introduction of technology into.
Now you go down the road there are billboards with digital.
You know they're swapping out signs and it's and radio is different.
I mean we could start a podcast today right now and broadcast,
and with it you're in a unique position now because in my experience a R and virtual reality,
is even opening up doors that we didn't imagine you know like medicine remote medicine and the opportunity to teach,
train people on environments that don't exist,
you know so an opportunity to really explode this industry and talk a little bit about the process of developing a V R environment or safe.
I saw the one on one of your feeds about the boat and the ship being you know evacuation and how to start a life raft in a lifeboat. So.

[9:36] It's a little steep for a little second there just to switch off within I guess. OK.
All right. It's not just a signal G technology. We're here once.

[9:52] Is that better.

[9:53] Is that much better I think. Yeah yeah yeah I do. This is an experiment we're going to test.

[10:01] Here you are.

[10:05] So your question was what state was the process for setting up a virtual reality. Bottom it was.

[10:11] Yeah. Yeah. Walk us through the process because a lot of people knew to be ah or augmented reality.

[10:19] It's it's much you know it's kind of like this idea that really isn't familiar to them.

[10:28] And so you're someone that's in it you know the knowledge bubble as I call it.

[10:33] You know you're inside the bubble and you know that the language you know the communication you know how to talk to people that are familiar with it hired for the the the person on LinkedIn or you know somebody doing,
you know meat processing or whatever it happens to be.
Sure they're not they're unfamiliar with it and break it down because you're a communicator.
You can break it down to the smallest denominator and say OK what does this mean to me.
What does it mean to my future.

[11:01] What is it going to get. What are the benefits. What are the benefits. Why do I want. Well I am I interested in this.

[11:07] OK well we'll start with that. Well we'll start with something that people are familiar with.
OK so what we're familiar with this things like print media where you get to read something and like a picture and there and that's so the Internet used to be it used to be you just read something and looked at a picture.
But then the Internet to to point all came along and it became much more interactive with social media and that kind of thing. So it was no.
You could actually put your own input into it. So there was the interactivity then we got into video where what you were looking at was moving streaming video and that kind of thing.
And again this meant you could absorb a lot more information but it was quite linear.
It was quite a beginning middle and end kind of thing you would watch.
And anybody's ever tried to instruct themselves through YouTube videos they're fantastic.
But you do spend a lot of time pausing and rewarding them.

[11:56] And that interactivity is no. Gone. So let's let's bring those two together.
So we've got the interactivity. So we're trying to get the interactivity of Web 2.0 where you can actually speak and listen same time and have full control over the situation where that wretched media of video on there.
And we're trying to make it feel a bit more natural but more real. You're not having to stop what you're doing and click on a button that says rewind and take it back and so forth.
So that's that's a virtual reality and actually allows us to do.
Because with virtual reality you can be in something which is life you can be in something with number of other people you can build in an environment with a number of other people so that you're all taking part simultaneously.
But distance is no longer an issue. Those people could be in Abu Dhabi Singapore Australia New York simultaneously and that's not going to be a problem.
They'll see you. You'll see them and you're all taking part in the task nobody's set foot in a jet plane.
No carbon emissions all that kind of thing and no delays in securing or.

[12:56] I guess I could imagine everybody much like a zoom session on your virtual reality is that you're sitting in a conference room.

[13:04] Yeah. Exactly. Well let's take this a step further if you add this to augmented reality onto those of you who aren't familiar with the differentiation between augmented and virtual reality virtual reality as everything you see in virtual reality is digital.
It's not a peak medium you can't see the real world you can only see the virtual world demented reality as an overlay of digital onto the real world. So you can see both.
So you can see the room that you're physically in and you can see the digital media.
Now let's imagine that you're that you have a meeting room and it's for the sake of argument and Glasgow. The best place in the world.
And then you've got say five people in that room. You those five people are all waiting augmented reality headsets so they can all physically see each other and they can all physically see the room.
Simultaneously. You have people in Singapore Australia and Abu Dhabi who are dialing in from elsewhere.
They're not physically in the room but you can see them and they can see you.
So that means that you've got people who are physically in this place and people who are not physically in the space but it's as if they're all in the space interacting with the interacting as if they are in the physical space.
Exactly. And as we know from text messages where people get into arguments with each other because they've misconstrued something that was meant as ironic because they did not put any judiciously smiley or WINKY FACE OR SOMETHING LIKE HAMMER Gomer.

[14:26] Exactly. Voiced by your own cool on em.
So yeah the that that can be an issue.

[14:35] We know it can be an issue with mobile phones because you don't generally see people's expressions. It's just not the same.
And even with Skype and zoom and they've they've improved over time but I don't think any of us would say that these are perfect media for you MSO on bailing them out.
I didn't have a strong interest if not a professional background in psychology and so forth.
I'm very interested in things like micro expressions and micro muscle movements where we're actually unconsciously can being meaning and belief and so on and so forth and that you just really can't,
you know I mean I could be lying to you right now and if I was a face to face with you you probably get a vibe you know,
through this medium with these Taylor one not so much and also what's my body language you know.

[15:19] What's my tone was my posture all that stuff can become real.
And that's before you even get into the fact that we can actually simultaneously interact with virtual objects like say for instance we were engineers.
I mean we're one thing to look at machinery and do some testing or machinery or we can we want to go inside a helicopter that are posted not recently and you know you're a pilot I'm a,
structural engineer that's fine but I'm never gonna have to fly a helicopter so I can design the thing but then I can sit next to you and you can go Oh this is great the windows aren't actually showing me the landing fields properly.
So I'm gonna need you to extend those windows engineer says Yeah no problem easy.
You know this is the kind of stuff that you can do in virtual to see these shared experiences where you can look at stuff simultaneously use what needs next year what these improved you're just very powerful is so powerful.

[16:11] I want to highlight Carol Laurie Sherry.

[16:16] Nico. Diana,
shielding all of the people that are joining us right now.

[16:23] I just want to highlight that we're talking about augmented reality virtual reality and technology with David in from Glasgow.
Great place to be. Right.
That's the best place in the world. I'm going have to. I'm gonna have to come check that out David. So.
So I just I just want to thank you so much for being here and as we talked about these interesting things.
Leave Lisa's comments if you have some questions for David. Love to have your questions and I'd love to be able to answer your questions and get your feedback.
I the one thing that I want to talk about David is is as we accelerate these ideas they drive the technology and as we experience today you know this thing is in a stream the art is in beta.
And I'm really enjoying it.
I've been a beta tester on a lot of technology and as as it,
kind of evolves you know they're there bumps and bruises along the way and early adopters get to you know test things out and find out what's broken and what works and everything that goes along with it.
So I have to imagine that the technology behind virtual reality or augmented reality is driving a lot of people to learn new skills.
So how is the tech keeping up with the ideas the conception of this.

[17:51] This technology.

[17:53] Well you know you you're saying it's driving driving people to learn new skills.
What I'm finding interesting is it's actually allowing people to use traditional skills in a way that they previously haven't.
I mean we're talking earlier on about collaboration because I'm obviously working with augmented as well as virtual reality if I were creating that as I had in the past I would use,
scratch later and bet geographer and maybe somebody who is a specialist in choreography.
If I was doing a blog post all of it needs to copywriter maybe with a good knowledge of what they were writing about.
So finding augmented reality I NEED AN ANIMATOR I need an illustrator I need a script writer I need a totally good artist I need,
a user interface specialist I need mobile phone apps specialist that all these people I need to bring together know these are pre-existing scopes what we're doing isn't isn't being,
rewritten the rule book for any of these people that are all doing what they do,
it's just that they're doing it together now they're doing it in a media which actually requires all of these skills and that's what's so wonderful about it we're not,
we're not making anybody redundant here or we're not forcing anybody to learn new skills that they didn't already have right here are unreal developers these are these are game 3D engines that you will see in common computer games,
and those people that's really a.

[19:15] Real home to a real world example say I'm a small business owner how could I leverage or how could I utilize these technologies in an an everyday world.
You brought up you know the script writer you brought up some common,
you know job descriptions is this is this something that you know it's just like it comes back for me the conference room table you know where you get in a room you start brainstorming things.

[19:44] And having the opportunity to brainstorm with people that you don't have to have them travel into town and set up at a hotel and you know you don't have to order donuts or anything like that you could just,
wire up an augmented reality session and have a brainstorming session.
And it's a modern or it's much more real in the body language and everything about it is is much more apparent in the communication is that know what I'm understanding sir.

[20:15] I mean yes absolutely although the that the key application for that's the key application for something like global engineering that's where we originally started working on this with a company called this Bob called provide that energy services the police for Shell and BP and that kind of thing.

[20:30] Goodman Patterson Right. I mean medical treatments abroad means where a doctor can,
I mean I used to work with a lot of ortho orthopedic surgeons and they would have somebody read the x rays that read the X-rays all the time so they can see and know and understand what what they're looking at.
They validate that from somebody else somewhere else. So it was.

[20:56] Well actually it's funny you should say that. I was just doing a conference in,
Serbia and Novi Sad and there was a special conference and we were talking about just that that already one surgeon and let's see Nova Scotia could be training another surgeon and so.
And then Slovenia and having to do a really intricate process now they can actually be using what we call hot tech feedback technology whereby they can actually feel what they're touching a virtual reality.
Now normally when you're teaching surgery escorts caught on cadavers as taught on dead bodies.
So this is fine for getting an idea of where the organs are and you know where they are in relation to each other.
Fictitious but it's dead tissue you know a real patient is alive for.

[21:44] Yeah. Yeah. The heart beats there. You know things move you know this is something that you can get with the heart take feedback you can feel that pulse you can feel to avoid this organ you can feel the difference between an inflamed Oregon or otherwise and also,
getting access to these cadavers is extremely difficult in the digital world.
You can you can work in as many bodies as you want there's not gonna be an issue and your chatter can be anywhere in the world.
And let's face it for very specific forms of surgery there's very few people who can do it.
So this would mean that they can transfer their knowledge in the same way that solo just to transfer knowledge before but why and then a physical one to one mentoring with what we call law with learning a much better way to observe absorb information by doing,
to anywhere in the world.
So this is something that we can do before but just before we started this I thought I better have a little Hello Lester.
It's got a little list of the potential applications.

[22:40] You know we just sort of unprepared a little.

[22:43] Here's a little less or maybe a third there will be.

[22:49] What I realized was that there's even the jobs that we are doing and we're only one small part of your company and Scotland Glasgow and Scotland so a small city in a small country in a small corner of Europe which itself isn't as big as it thinks is.
And yet we've done literally hundreds of different applications you know.
And there's maybe about 20 other organisations like us in Glasgow alone.
And they're all doing this kind of stuff as well. So really where it becomes useful is very much down to the needs of the individual.
It's the most literal technology I've ever worked with and import for the few.

[23:25] I'll take you through very very quickly some so many people noticed a couple of these really really quick dude.
No kidding. So we find. So finding your way around places.
No Google are already doing this with their son of google maps where you can see really going in is pointing you with an arrow.
But a company called Studio Five. I met up with when I was a server at that studio they came up the we finding thing for the Lego theme parks with a lot and then Chicago and then I go sorry.
Characters are popping up in front of you and wandering around and taking you places literally taking you places that is like practically holding you back.
And we find things amazing you can use it in commercial or onboarding for new staff and in a new building your premises or or helping people to navigate their way around a city or a forest or a building.
It's a great way of doing it and safe as it's as we mentioned before. Not only can we have live remote meetings but we can actually lie take you into a 360 degree video of let's see our hazardous environment like a refinery or an offshore oil platform right.
Fifteen people can be. They are doing a site inspection having never left their offices much less having to get insurance and the protection and transportation to go there.
But it's really this wave and it's being presented like we're doing that right now.

[24:36] Solar and roof stops of beg on renewable energy because a lot of what I'm talking about is to remove the requirement for transport where it's simply not required and then.
What I'm trying to do is facilitate the installation of wind farms solar power and so forth. No.
The problem with that is getting people on roofs right.
That's hazardous and of course things like scaffolding or closures that can be very very dangerous as well with our drone.
You can just fly the drone around an entire domestic area.
I gather all the information through a process go forth to Gramercy with the different photos of the offensive 3D model and then your sort of sensors and then engineers can be in their office rifling through this process of going that route. Good.
We'll put the panels here and then turning that into a real 3D model that can actually calculate the return on investment solar you know panels are required.
The design all of it is done in a fraction of the time.

[25:30] Marketing and PR. You'll lose yourself advertising background that you know seven tenths of 70 percent of your your job as a marketer is research rather than promotion.
And what this does is it allows augmented reality and loses to get the same degree of research information from our.
Ota form over tasing or posters and billboards that we previously could only get from social media or digital marketing where you know who's been looking at what and when and what they did next.
You can do this form with augmented reality. You can see who triggered it which either you can turn on a movie poster into a movie trailer and then that movie trailer becomes the ability to buy the tickets.
The same could be said of a book cover which can be an excerpt from the contender or an album cover which can be an X-ray of the album on your on your Spotify.
And again this also gives you the opportunity to buy so egregious that they still divide.
So from a marketing perspective this is a play wonderfully it assist in the whole journey of the entire journey of what you're experiencing right.

[26:35] That Lucia.

[26:39] David.

[26:48] THEY'RE.

[26:55] BACK.

[26:56] YOU'RE BACK ME. OH THANK YOU. MY GOODNESS. I'M SORRY. I think I missed it.

[27:08] And this is this is the joy of. Of. Live broadcasts the live broadcast if you are alive.
We are indeed. I disappeared again but.

[27:19] I think about your show the reality is is that there are a lot of real world applications that are being enhanced in kind of,
augmented if I could use the term augmented by this technology,
and the reality is is that you know people like yourself the innovators the creators the you know the communicators are really taking this to going through those stages of development.
So the real world connections can utilize it in a in an everyday way.
And I think we're going to see more and more of this like shopping the shopping experience is going to evolve.
I have to imagine I mean it is like with you know you go see a car it's like OK well why would I want to travel across town to see a car lot.
You know you could actually you know how the cars are now turning on the light on the you know you where you pick the color you change the wheel style everything else.
I mean we're seeing elements of this already and we don't even notice it because it happens in a way that is.

[28:24] You know you don't know. You don't think about the tech behind it when you see it and advertise it right.

[28:29] That's true. That's true. These changes are incremental in the build up.
If we were to go back to five years or take our sales from five years into the present they have a look around and tell me how things have changed. They would say things have changed.
Recognisably you know. But we don't notice it because what happens in these little increments. We don't really know the technology that's going on in the background.
Like you say. But the changes it seems to me that are said in order to predict the way things are going I tend to look back and I go OK.
What were things like 10 years ago 15 years ago 20 years ago. How quickly did that change in Wait are they.
Not gives you slay ability to be able to predict that.

[29:11] Well it wasn't very long ago that we couldn't do what we're doing right now. Unlikely. Yes.
And the fact that we're broadcasting to YouTube and Facebook and link and all at the same time and recording it,
is mindblowing to to so many of us in tech that had to bust our knuckles to break things down and as engineers and you know train circuits and everything else.
I mean it used to take a team of engineers to do anything even close to this.
And now just a year we're sitting here having a casual conversation online and it's just amazing. And it's available to anyone.
I mean I'm not I'm not I don't have a special permit for this. I mean it doesn't require anything like that.
And so we are in a very innovative time in history in,
all of these innovations and like we talked about at the start of this conversation the collaboration between people is even more important than it ever has before in the history of mankind.
It's like let's start collaborating for the causes that matter.
Let's not start collaborating and working together to make it make a difference in the world.
And I think you know there's a lot of things that if you turn on the news it's it's all bad.
You know the world is it's horrible. However when I talk to people like yourself.

[30:31] Some things are good. Lot of good things are happening. A lot of technology you know people are innovative there they're spreading kindness they're doing good things.
And I want to highlight more of that. DAVID So yeah.

[30:44] Yeah I mean good doesn't sell newspapers you know. So we tend to get there.
We tend to get the gloom through the mainstream media. It's just it's one of these ways if you can create a sense of fear and anxiety then you know the response to fear and anxiety is to learn more,
to safeguard yourself and of course to learn more you're going to buy more newspapers are going to watch more TV.
But if we said everything's great people would go for it. I'll just go and mow my lawn.
You're right. There's a lot of good things happening and it's good that we're alive to the problems that we have.
We're alive to the requirements for better distribution of medical knowledge life to the requirement for lower emissions fuels and so forth.
Just even. However however you feel about things like climate change or wherever we may well run off and on renewable fuels.
What do we do when we run. You know so there's always there's always merit to finding other ways to do it and that's what we're helping to try to do.
And it's also helps with things like air wealth distribution and so forth.
If you don't have to pay for your energy if you can if you can yield it from natural stuff then it means that people aren't having to wash it well how am I going to keep my house warm or cold.
You know they can just get on with doing what they want to do. And that's got to be a benefit.

[32:04] But I think the opportunities and I just see abundance.

[32:10] I just see abundance coming out of you know learning and connecting and collaborating with other people around the world and not having to,
jump on a plane and travel twelve hours to have a meeting you know it's like obviously it's a lot of sense to me.

[32:27] I mean there's not that many people that say oh I really enjoy business travel personally I can do it.
I'm told that that wears off eventually but usually it's you know airport followed by hotel followed by meeting room followed by hotel followed by airport. It's not like you really get to see the place.
And tourism I think is a different kettle of fish I've been thinking about this a lot recently.
Can we replace these speed Institute as in Kenya and replace experiencing the food experiencing the cultural experience the smells and the temperature and all these unique things quality of life and so forth.
I don't think so. Actually I'm starting to think Do I even want to disrupt the industry. There's a lot of cars which are better.

[33:07] I know that this isn't and doesn't mean we should ride.

[33:10] Exactly. So maybe we can just use the technology to help engineers come up with less destructive ways of getting people to you places you know the later planes that kind of thing. Mr. start.

[33:23] Yeah. Yeah I know. I have been told that once you've arrived somewhere digitally or virtually then you actually want to go there physically even more.
One of the things that we say we are to Craig Hendrie has been doing with the virtual reality as allowing people with autistic spectrum disorders to go to new places.

[33:44] In a controlled environment an environment that they control so they tend to get overwhelmed by too many senses or too many unfamiliar experiences at once.
And if you can go to a place they are planning to go just visually.
And if it's overwhelming you just take off the headset and then overtime then Soames.
Over time we can add in the people and that way by the time the person actually arrives they've formed a pattern in their head that they're familiar so they're not going to be overwhelmed they can actually enjoy it as you and I work with our advanced sensory filtering,
abilities that they're like.
And this has been done into their veterans coming back from from war and who are overwhelmed by what,
they've become accustomed to being in constant danger and they become accustomed this constant you know noise and so forth and when you bring them back into a home environment that their brain can't quite cope with it's too quick.
So what they're doing is the opposite they're they're saying I'll put on your virtual ahead,
here as a battlefield situation everything's going on you know you can hear seeing smell everything in bombs going on around you and then slowly over the course of months removing these until eventually,
two months later they're down to just being in a band and its surroundings are entered by the friends and this is actually proving really good for dealing with PTSD,
and reducing some of the problems of veterans who are returning from war with you know that cause things that everything from stress disorders to domestic violence you know.

[35:12] So it's just an interesting approach to dangerous areas and Asian reason so that there is more here that I can see a value is you know blind the blind sided.

[35:26] Impaired in queues to to know where everything is going and so accessibility,
could really be enhanced they think in some ways for virtual reality and augmented reality in terms of sound and notifications.
I feel I've had a friend talk about those elements in his business that is is impaired that way. So.

[35:54] It's incredible. I went to Berlin and I got to try something called the negative I guess dinner in the dark and it's you basically go in a basement and then into a subbasement and you have your dinner.
There's no light none at all. It doesn't matter how long you're in there your eyes want to justify it because there is no light. Author of Pitch darkness no.
Your waiters and waitresses are all blind or visually impaired.
So to them it's just another day in the office. It's not important. They can they can get around that.
And it was really interesting for me because a lot of them were getting around through making clicking noises are wrestling there.
Basically it was their own personalized sonar that they were creating they could hear what was around them by.
By the nature of the scene hanging back. And that got me thinking when I got back to Glasgow I started learning about binaural recording.
For those of you who are familiar with that one it's actually relatively straightforward.
You just get two microphones that are your width apart and they pick up the audio coming from one direction or another.
And then there's a tiny tiny delay between what she or picks up and which sound next on the brain can interpret that as distance and direction and also so clever stuff.
So it's not that difficult to achieve.

[37:10] Technically because you're just 10 feet up a appear to normally or forms and your brain does the rest.
That's where the process of rest but it got me thinking there's a lot more involved in virtual reality than just visual you know which got me thinking about olfactory smell,
which is obviously extremely important for memory because it passes directly through your memory cortex.
And it got me thinking about tactile tail we were talking about haptics. So I started talking to some people that there's a company called Ultra haptics in the UK that use ultrasound to create sonic fields so you can feel an object that isn't really there.
But there's also I did a presentation at University of Glasgow and I hope to meet some people from our department there who are using ultra harpsichord but they can create not only the shape but the texture and the temperature of the object.
So let's think for a second you're picking up a glass or a cup right like glass or a cup could be glazed or ugly.
It could be smooth or rough it could pop hot coffee it or cold water in it and you would be able to tell the difference.

[38:10] And there's nothing there. Just like just so with that is amazing.

[38:15] Well David this is fascinating and I really like I like it the whole point of this show is to bring interesting topics and interesting people to the to the forefront.
And I just wanted to highlight you in what you're doing in this arena and I know we're way over time and I want to thank you so much for the opportunity of being here and talking about this.
I want to say thanks for having me. And where is the best place that people can get in touch with you.
I think I think I have. Let me see.

[38:49] Slightly In my case it's linked in I'm pretty much addicted to Langton so I'm on here every day and I try to put a course every day from other people because of so many people doing such amazing stuff. So I try to keep it interesting.
So I'm calling my website,
yes on call reality dot com and it's sharper on core on online corporate virtual reality.
So yeah if you want to find me. Sure reach out to me in like ten.
I'm always interested to hear challenges or new applications of this technology or things that you think can be used for that so can you help me with us.
There's almost always a solution that can almost always connected with someone love it.

[39:29] Let's figure let's let's let's discover a few more solutions in the world. So,
let's use challenges and build them into opportunities right.

[39:40] Absolutely. Well thank you. Thank you so much for having me Ross. I really appreciate that. Kindness is cool.

[39:46] Smiles are free and you enjoy the day you do. But I.