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Russ Johns
We are live with pirate broadcast and it's daylight savings. So I hope that you are able to join us and because Arizona time is still Arizona time, and I'm here in Arizona, and we have, we have Matt in the room today we're gonna be talking a little bit about client fulfillment systems, being able to balance and juggle some of the activities around marketing and client fulfillment, it's like, it's this never ending balance, Matt, good morning, and how are you? Are you freezing and you're warm enough?

Matt Biggar
I've got a space heater in the studio here. So I'm doing okay. But yeah, it's a little cold outside for sure.

Russ Johns
Well, you know, it's it's funny that we have you know, I think about March and I think about, you know, sometimes March can be very mild, and sometimes it can be pretty wild. So thank you so much for the opportunity to catch up and be here, Matt, because I know that you know, we were connected on LinkedIn. And you're starting a course and I want to talk a little bit about that. I want to talk a little bit about, you know, your journey on LinkedIn. But how did you get into this, this idea of systems and client acquisition, what's your fascination and why? Why are you looking at this and how are you helping build this out right now. All right.

Matt Biggar
Great question, Russ. For the past five years, I was doing videography in my local market for coaches, speakers authors. And I just started to see like, there wasn't there was something missing in their business where you know, like just doing one off videos here and there really wasn't getting the results either of us expected. And I never really was willing to start a business that didn't create some kind of impact and it just it felt wrong. So at one point, last year, I was like, I gotta shut this thing down. And I actually turned off the public facing Production Services back in November, and I made a decision to get out from behind the camera, step in front of it and start a YouTube channel and it's been quite the journey already. There's been a lot of lessons learned, but the biggest thing was how can I serve at a higher level for this audience, because I believe that they're out there in the world doing this work that's making an impact. And if I'm able to help them reach more people or build more stability into their business, then we're both able to make a contribution to humanity. And you know, sometimes that stuff sounds a little bit cliche, but it's its importance. And, you know, I was never like I said, I was never really willing to start a business that didn't have some kind of an impact. And so that's what kind of led me to this journey and working on a coaching program to help coaches build more stability into their their business, I think is critical. You know, there's a lot of smoke and mirrors out there a lot of guys that are like, Hey, I can help you scale your business up on they don't really have the results. And so that's what my youtube channel has been all about is like I'm learning. This is the journey. I'm real about it and I'm putting in the work. I'm taking my own advice. And yeah, it's a learning process, but it's a lot of fun.

Russ Johns
It is a learning process. And here's my philosophy is that, okay? Done is better than perfect. And the more we can experiment with, you know, our processes and our systems and anything we can document, we can delegate it, for the most part.

Matt Biggar
Yeah.

Russ Johns
And as long as we have an opportunity to assist and provide value in the world, that's, that's an improvement process for in my mind and opinion, although everything that we do may not necessarily provide the value that people are expecting. And so one of the challenges we have as creators and you know, you mentioned YouTube and, you know, I'm on YouTube, we're streaming live on Facebook. YouTube, Periscope and LinkedIn. And to build a system like that is kind of cool may not be for everyone, right? And so what you have to do is kind of pick out what your purpose is going to be and how you're going to create value into the world and what people really want. And, there's two sides. It's like, you know, ask what people want and then create it or create something that you're solving your problem your own problem with, which is kind of what it sounds like is, this is the problem you are solving. And because you solved that for yourself, you can then share it with other people. So walk us through in videography is kind of challenging because you got the editing and you know, people expect this $20,000 editing project and it's like,

Matt Biggar
for 100 bucks,

Russ Johns
100 bucks. Yeah, yeah. Can't you just get on your iPhone?

Matt Biggar
Yeah, and that's one of the reasons I saw it. This is like, for identity, it's just started to feel like, Oh, I'm just a videographer I means I'm commodity and like, literally people can film this stuff with their phones. And I was being this evangelist in the world being shouting, like, you know, like everybody else that does video production is like, you need to be using this to grow your business. Why aren't you doing this, but I wasn't getting in front of the camera either. So a little hypocritical, and it's just it created this incongruence for me, that I had to address. And that's the big reason why stepping in front of the camera was a, you know, it takes courage to and like what you mentioned earlier Russ, about, you know, finding the correct balance between this is my value, this is my purpose, but then also, this is what the audience needs. And you have to find that right mixture because it's not enough to just have lots of purpose and passion about what you want to do. You really do have to think with your audience in mind first and serve them so That's actually the thing that's gotten me through a lot of challenges so far, is just knowing that, you know, even though I think I've got like 64 subscribers on YouTube right now, it doesn't matter to me because I'm playing that long game. And it's really important, right? And you know that even though you're talking into a camera lens, eventually, your audience will find you.

Russ Johns
Well, and that's the beauty of what we do in online. The online media, you know, I started years ago with this concept called future media Association. And I filled the room one time and, and people were thinking, Okay, this is broadcasters, this is radio hosts. This is no, it's you, you are the media you are, you have the ability to launch a YouTube channel, pick up a phone, record some content and start production, you know, Words images, audio and video. They're, you know, blog posts out there, you can do video, you can do podcasting, you can do all of these things. And it still goes back to what you're producing, Matt is, is the systems that allow you to not get overwhelmed by it. And, and so we're kind of parallel in that, in that regard because I enjoy creating systems and I enjoy having a system in place and a workflow that, you know, that's what allows me to do this every single day is like, without it, I couldn't, produce this kind of activity. And it's like, I just get up every day and I get to, I get to hang out with some pirates and have fun, and start a good conversation and hang out with people like yourself and, and so, it's really gratifying to me, and it's a long game for me. So youtube You know, it'll pick up there's, there's people out there that you don't have to you don't have to a million viewers to be successful. Right? I mean, a million views are would be wonderful and and keep at it and it will go there. Yeah. So what's your strategy for your program? What what's your strategy for building these programs for your audience now? what's next steps for Matt

Matt Biggar
talking about workflow i think is huge. And I'm in the midst of building the nuts and bolts of this. So I'll do my best to answer your question. But, you know, the Gary Vee approach of like, Omni presents, you know, how can you create content from multiple channels at the same time without going absolutely insane? And it seems like this daunting task to just start a YouTube channel alone, let alone find a way to repurpose content and so the goal right now is I'm integrating, you know, my own workflow processes into the process of creating YouTube content, and very soon I'm going to start to release a lot of like how to and tutorials about, you know, how do you take that one piece of content and then leverage it? And what else can you do to improve your filming your production in a way where you're creating multiple types of content, and it doesn't feel like you're just cross posting because nobody wants to see, you know, necessarily the exact same piece of content on all the platforms at the same time. So a lot of the streamlining process in the workflow is going to be in figuring it out for myself and then teaching it back. Here's how you can do this process and from start to finish from planning to filming, to uploading that content so that you're able to create content from multiple channels at the same time. It doesn't feel like it's just duplicated.

Russ Johns
Yeah. Well, in here, I want to take a little bit of an issue with that, because, you know, Gary Vee started out and I think he had the, the 180 rule, I used to call it the traffic circle where you would create one piece of content, and you'd repurpose it over and over again in the balances, and I think it's a decision you have to make for yourself, because the balance is, okay, I can create micro content with multiple pieces of the same original content. You know, we could, we could say some really smart things. Or you can say some really smart things, and I'll just listen. And we could actually take that out and put it somewhere else in the in the out in the out in the world, you know, whether it be on Instagram or Twitter or YouTube or Reddit or you know, wherever it happens to be. And we could place that and we could create multiple pieces of micro content like that. Specifically can upload it natively each platform. And when I say that, it's it's like, you create something and you load it specifically for that platform. And the balance is, okay. How much visibility Can I grow? versus time do I spend on it?

Matt Biggar
Yeah.

Russ Johns
Because the people that hang out on Twitter all day may not be the same people that hang out on Facebook. Right?

Matt Biggar
Yeah, you definitely have to plant your flag in, you know where your audience is. And sometimes we make assumptions about where they are, and we're wrong. You know, and you just have to be able to pivot and and I think the other thing is, you can't just go and make. Again, it has to be from the audience perspective and platform that they hang out on the top three, you have to cater to their needs you you need to address them where they're at. So you can't just make like one piece of content and then blast it out and hopefully, you know, It, it resonates you, I think you have to take a different approach for each platform. But your subject matter is your topics. And, you know, if you can find a way to leverage that and also meet people where they're at, then I just feel like it doesn't have to be daunting.

Russ Johns
No,

Matt Biggar
I am close, but it's, like I said, I learned, right?

Russ Johns
Well, I am hitting more on a while ago, and he does. repurpose.io repurpose.io is a tool you can use to repurpose a lot of content and you just create these rules. It's pretty, amazing platform. It's primarily focused. Well, I'm gonna say for podcasters, however, it can be used beyond podcasting. So there are a lot of solutions out there. And I want to I want to give a shout out to some of the people here that have joined us because it's really it's so amazing to see everyone here and even though I know it's it's different time for you Wendy, Happy Hoppy Monday everyone. Gabriel thank you so much for Frank being here Jeff young Hello all my fellow pirates Welcome to the spring forward new time my friend. Namaste we're looking for you at this time now. Yes. So Arizona time is now on pacific time. PST Vicki O'Neill Good morning from Cincinnati where it's getting warmer. YEA fantastic a Jeanisa good morning Russ. Matt Vikki O'Neil Good morning. Gabriel Ula Jeanisa Sherry, Lally, Julio.

Matt Biggar
This amazing morning, everyone.

Russ Johns
Good morning, everyone. Yeah, I wanted to also thank you all. I appreciate all the all the attending people that are in the room. And if you're watching the replay, we're talking about building systems out. Matt is creating a course and some he's got a YouTube channel going. And I applaud, applaud you, Matt for getting started in doing a shift in your business. He's been doing video for a while, and now he's creating some courses around video is it now are your courses specific to individuals that want to create video or they're going to start creating video for their business or use video in their business?

Matt Biggar
That's a great question and something I learned from Joe Palooza. I want to make sure I say his name right. He wrote a book called Epic Content Marketing. mapping the content to the buyers journey is that principle that I picked up from him, I think it was really interesting because, you know, you've got your processes, you've got your systems, you've got your offers. And I think what's the thing that's really gonna help a lot of people is finding a way to create content that addresses your audience at the stage that they're actually at. And there's definitely beginners out there. That's how my youtube channel is started. Here's how to get started with video. You know, here's filming with your phone, you know, personal branding content strategy for beginners, people that are just starting out when we're talking about client fulfillment systems that that's that's a coach who's been in business for a few years, they might have already made content. And their roblem in their business is I'm trading time for money. I'm doing one to one fulfillment and I don't necessarily have the time to consistently market myself and create content audience. So there's definitely different levels.

Russ Johns
Well and there's a lot of people coming back out from Social Media Marketing World, you know. And Social Media Examiner does a huge event every year down in San Diego. And one of the things that arrived from there, and I think it was just last week actually, I think that the thing that was really exciting is the fact that it was video is so powerful. It's so incredibly powerful. And the reality is, is video is being used. Video is important for businesses going forward. Captioning video is important, you know,

Matt Biggar
I am a huge fan

Russ Johns
we don't really have an effective system that I've discovered to where I can caption video live. So it's one of those things. So it's really an opportunity to take the video after the first pass going live. And not going live is not for everyone. I understand. It's like, but I don't like I don't like a lot of edits. So it's like live works. It's like I could show up and talk to Matt on live and creates a piece of content, and then take that, and then I transcribe it and I create a post and I add, I take the Edit audio out of that, and I create a podcast. And so all of these little pieces of content add to the equation. What I noticed also, though, by doing that, I think I'm being I think I'm being punished because my views are going down on LinkedIn, compared to when I first started. My engagement is going up and over All my volume of content viewership across all platforms is increasing. So like, it's the long game. And the diversity is really what, what really matters, I think in terms of the growth, because, I mean, maybe LinkedIn decides, hey, we don't want to do video anymore, then all of a sudden, okay, what do I do now? That would be that would be tragic.

Matt Biggar
I think there's a lot more people jumping into scrolling through my feet on LinkedIn now and like, it seems like more than half the content is video.

Russ Johns
however they haven't allowed half the people on LinkedIn to have video though.

Matt Biggar
Yeah,

Russ Johns
but you can still create it and upload it, right? Mm hmm.

Matt Biggar
Yeah, I don't know.

Russ Johns
So my point is, that video is here. Video is happening. If you would like to build your authority and your visibility. Online. Would you agree that video is important, Matt?

Matt Biggar
I don't think you can ignore it.

Russ Johns
Yeah, so get comfortable with the camera. Don't let the fear of the camera stop you.

Matt Biggar
Yeah, and I love talking about that because honestly, it's going to feel awkward in the beginning looking into a camera lens talking to us. You know, it doesn't necessarily become natural, but it gets easier over time. And I just started I literally was practicing making content. And then I've just started like, I'm never going to post some of the first stuff that I really did make because it was terrible. There's a lot of nuances that come with, you know, presenting and communicating on video. And I think the coolest thing the thing that is so exciting about doing the work and having the courage to step in front is that there is a tremendous amount of skill and personal development that comes along. With doing that, that you won't even ever expect, you know, like I'm a completely different person than I was like three months ago because there's there's just been a lot of learning and lessons and you know, ultimately our ability to communicate is directly related to our ability to create an impact, you know, influence and create an income for ourselves. And when you practice creating video content on a regular basis, like make it a habit, do it at least once a week, that kind of thing then you know, you just get there's so much benefits to it that seen a lot of people will look at it when they haven't done it like okay, I just I'm going to use this to grow my business. I'm not really quite sure how I'm going to do that yet. I know I need to niche down and target you know, focused on an audience and like all this stuff, all this advice you keep hearing, but the thing that you might not realize is all of the personal development and growth that you're going to get as a result. And you'll become a better communicator. And that makes it all worthwhile.

Russ Johns
Yeah. I love this what Gabriel says, Yes, it does. But Matt, like Matt is saying, it does get comfortable after a while. So put yourself out there, make sure that you're doing this. And Gabriel is a perfect example of this. I had a conversation with Gabriel, what was it a really month ago or so maybe it has been longer than that. And we went through a process, we went through a conversation and talking about podcasting and some of the things. I've been teaching podcasting for a while and, you know, getting people out there and getting them comfortable with putting themselves out there. And it takes it takes a little bit of effort, a little bit of courage, you know, it's like, okay, just put yourself out there and just realize that the first little while you're not going to be where you want to be. However, it's just like any instrument, you sit down at a piano, you're going to practice. first couple of songs are not going to be what you want. After a while, it'll improve. And it will improve to the degree that you want it. So you have to find the groove that works for you. Some people are writing some people create images, some people want video, some people are, you know better on audio and they're comfortable with podcasting, pick a niche that you want to share your gift, your message, your voice, and you know, just improve that craft and get better at it. It's it doesn't take a lot of it doesn't take a lot of effort these days to create and post and put it out there. It's not like it used to be so I love this. In fact, you know, I'm doing a very similar thing I over the weekend I launched. I put up a bunch of I'm going to be doing Some webinars because I want to get better at producing webinars that I can create content in live, and then share it out again, you know, and I want it, I want the community interaction, I want to be able to put this interaction and so I'm going to create one. I got three scheduled this week that I'm going to be sharing how to use video to build relationships. And I'm going to use, I'm going to use some tools that I use in producing the show because I booked up through March, I'm already booking April, and you know, five days a week, that's conversations that I'm having every single day. So there's a process that I use for that. So I want to share that process. And so that's one thing and then I'll do a workshop later in the month, I think on the 19th I'm going to be doing a workshop.

Matt Biggar
Cool.

Russ Johns
And it's gonna walk you through some of the stuff steps in the process is to so I'd love to compare notes with you, Matt, when you for sure. Let's work together on some collaboration stuff.

Matt Biggar
I think the real genius behind all of this is you're you're building a community and I can see the engagement. I didn't know where we're going live on multiple platforms to be on honest its so cool man. in communities really, I think a lot of people they need that they need that support. I was at solopreneur for a long time, like trying to figure it all out by myself. And you know, it's a when you have that support system, and you've got people that are out there sharing your message for you and helping you and you're able to support them. It just it's a win win. Like we definitely need to be making more communities like that. So I think that's what this is really cool. I mean, pirate podcast, I wasn't quite sure in the beginning, right. I was like, I'm not really sure what this is about Russ, what's your audience all about? But then you're like, Hey, man, smiles are free. And did I say it right.

Russ Johns
KindnessisCool.

Matt Biggar
Yeah, that's awesome.

Russ Johns
It's so there's a pirate broadcast page on Facebook, you can go in now that you're a pirate, there's a, there's a private group, you can go apply for the pirate group. And the whole point is we all have an opportunity to help each other out. You know, there's no reason why you can't add a little value to the planet here. You know, we're all singing around on the same sunshine and playing out and playing out in the same oxygen, right? And let's, help each other out. And a little kindness and gratitude in the world is not going to hurt anything. So, you know, that's, really the message that I'm growing. And, you know, the whole point of interesting people doing interesting things. I've always been fascinated by what people do. You know, it's like, well, what brought you here? You know, why are you here, Matt? It's like, you You came to LinkedIn or you know we connected on LinkedIn however, you are saw you also have a YouTube channel, right? And it's like, okay, where's what's Matt doing? What's where is he hanging out? So what else do you have going on? Where are you hanging out? Are you on Facebook? are you on?

Matt Biggar
Man? In the beginning they can I'm looking for these purpose driven coaches that are, you know, building an online business so I can help reach more people all this stuff. And I was thinking, Okay, LinkedIn, but it turns out, there's a lot more activity engagement happening on Facebook. And so that's where I've kind of shifted my focus. And so it's like weekly release one video. You know, what's actually kind of fun. I started doing this where I come up with an idea for the video that's going to happen next week. And then I'll shoot a quick like teaser like information and just kind of checking to see where people are at like, is this interesting to you. And then I released that video on the other platforms. But the intention is really to build that subscriber base on YouTube. So that's sort of the primary. You just don't get the same kind of engagement there, though. So if you're talking about like hanging out and building community and engaging and having conversations with people, Facebook is still pretty, pretty important. There's a lot of really engaged active groups on there. And you know, you can find your audience on there and have conversations with people and add value to people.

Russ Johns
Yeah. It's amazing how the different platforms have evolved and continue to evolve. And I like LinkedIn. And I was on plot. I was really big on Facebook earlier. I still have a presence on Twitter and Instagram as well. I haven't posted on Instagram I think I'm going to be doing I think I'm going to fire up my Two Minute Tips. Again on Instagram stories, maybe, maybe IGTV I don't know. And I still would love to grow my YouTube channel and I just need to go through and revamp it all I probably need to, because I mean, I have, I don't know, three 400 videos over there. So I mean had content on YouTube. Like, my want to use it might want to use it.

Matt Biggar
Yeah, YouTube's really a game of like, in the beginning for me, it was like, Oh man, I gotta find the right keywords and then I got to make videos that fit that, and otherwise no one's gonna really find you. But then the truth is you have to find your balance. Like you still need to make content that you enjoy. If you can find a way to create value in that and don't just focus on that key word game because that'll burn you out so fast. I was just like, ah, I don't know what videos to make, that people are actually looking for. And it's like you get this constraint. on there. And that's one thing that's kind of cool about the other platforms is, you know, if you've got a thought or idea and you just want to share it, you can shoot a quick video and upload it. Yeah. And there's, you know, like, there's I know, we're doing live right now. But in the beginning, I tried to freestyle and just like get on the camera and talk and that didn't work for me in the beginning. So I had to get this go to scripting first, and then editing based on scripting, and then bullet points. And now I'm able to do more like freestyle and come up with ideas and share thoughts without trailing off too far.

Russ Johns
So funny. Well, you know, we have Rob Belisarius coming up, he's from too buddy he actually represents to buddy now. And so Rob's have an advocate for you know, understanding YouTube and so I'm excited to get him on, on the program and you know, it's one Have those things that we can actually continue to learn in the as these platforms evolve and change and move from point to point. They're going to change out they're going to be we're going to be doing something else a year from now. I mean, creating content for me is is like breathing. You know, I just want to, I want to create it. I just want to continue to create and put it out there.

Matt Biggar
I love learning.

Russ Johns
Yeah, learning, learning something, testing it out,

Matt Biggar
got a favorite quote, if you don't mind if I share,

Russ Johns
yes share it.

Matt Biggar
It's by Eric Hoffer. The learners shall inherit the earth while they learned shall be beautifully equipped for a world that no longer exists. After I read that, something just clicked man and I just became so dedicated to learning reading, taking courses online creating content and you have to evolve. You can't like this Soon as you figure one of these platforms out, something's gonna change. And so you have to have that mindset of always be learning.

Russ Johns
Always be learning. Well, thank you, Matt. And as always, kindnesses is cool. smiles are free.

Russ Johns
And you enjoy the day.

Matt Biggar
Thanks, Russ. Thank you, everyone.

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